... and what I do
eCommunications
In an environment in which, already, too much material is besieging too many busy people, too often, my eBulletins are tightly crafted, timely and precisely audience-targeted. They are well-accepted, and trusted, by my comprehensive Scottish and UK databases of named travel agent and travel services provider readers :
Click here to view a recent edition of SPAA Today
Click here to view a recent edition of Kansas/Oklahoma Headlines
I also custom-design and circulate eSurveys; and analyse and report-back on the outcomes :
Click here to view a recent SPAA eSurvey, and click here to view my Executive Summary of the results
The software I use in connection with my eCommunications incorporates an excellent statistical package, which allows me to track and analyse the performance of eBulletins and eSurveys alike – and report back substantively to my clients
Copy-writing
I write precise, accurate and creative prose tailored for a range of media and audiences :
To view example web-related beach, cruise and ski resort descriptions, click
For an idea of how I approach my technical and report writing, click
To check out my news reporting on www.spaa.org - click
I also write blogs and opinion pieces for clients (click for an example) ...
... and I even have a bit of a reputation for rhyming to order (not an area of huge demand, but good fun, and appreciated by my clients) (click for an example)
PR
I have long-established and excellent media contacts – in both the UK travel media, and Scottish consumer media sectors, and a sound track record in achieving positive media response – especially in the UK travel media sector :
To view a couple of recent SPAA News Releases –
Click here
Click here
Click here
Compliance consultancy
Forty-plus years' experience working in and around the Scottish and UK travel business – in the leisure, corporate and MICE sectors – has allowed me to build a small but solid compliance consultancy clientele and portfolio. In addition to offering general management and project-related advice, I also consult on licensing matters – in particular ATOL applications, and I have bespoke Employment Contracts in circulation in a dozen of Scotland's independent travel agencies :
Contract of Employment : click to view an example
My Contracts are structured to allow renewal of individual conditions of employment, and individual pages, without the need to replace the entire document, and I offer a 'compliance maintenance' service, in which I automatically advise clients of impending changes to employment legislation.